Reputation is an essential asset for real estate agents. The field is extremely competitive, so a good reputation can push homebuyers towards one real estate agent and away from another, simply based on word-of-mouth from a friend or family member. But increasingly, homebuyers and sellers are placing a lot of weight on the electronic word-of-mouth of online reviews. In fact, recent surveys say at least a third of people choose real estate agents based on online reviews alone—and that number continues to grow.
Why is reputation management for real estate agents such an important piece your marketing now? Imagine getting just one bad review on Zillow or Realtor.com. No matter how hard you work, there are just some clients you can’t please, and those unhappy people are more likely to post negative reviews than happy clients are to post happy reviews. What does that one bad review cost you?
Considering that 88 percent of people make these major decisions based on online reviews as much as the words of their best friends, statistics indicate you could lose up to 30 new clients—based on that one bad review alone.
And it’s not just online reviews. Your entire online presence, from home listings, your website, social media and blog posts, etc. convey an impression to potential clients that can influence whether or not they trust you to work on one of the biggest life steps they’re ever going to take—buying or selling a home.
This gets at the crux of why reputation management for real estate agents is so crucial, and why, if you’re a real estate agent, it’s important to follow these tips so that you can sell more homes and help more clients through this big decision in their lives!
1. Create Your Online Brand
You’ll want to have an active presence on all of the pertinent web-based real estate channels, particularly ones that work in your local area. Comment and post regularly to establish yourself as an area expert. Make sure you have unique, beautifully-designed, responsive website that works no matter what device a potential client is using in their house hunt. Update that frequently with regular blog posts about the real estate market in your area. If you are too busy helping people find their ideal home or sell one so they can move on, enlist a website design expert to help you develop your online presence.
Great platform for gaining reviews on important platforms on a regular basis. All you need to to is enter your customer info and ReputationBuilder does the rest.
2. Enter the Social Media Fray
Important note: Facebook and Twitter are good spaces to be active in, but for real estate agents who deal in the highly-visual details, Instagram is the place to go. You can post both static photos and short videos that can set off a home’s charm in a way that is immediately visible and sharable. Use Facebook to bolster your Instagram posts and promote your Instagram and Facebook posts through Twitter. And don’t forget your LinkedIn activity! You need to post regularly and also respond to and interact with your followers too—that’s why it’s called social media! If all of this seems like a confusing headache, it pays to have a social media expert run this aspect of your marketing plan. It’s an essential tool in reputation management for real estate agents, so don’t ignore it.
3. Use a Reputation Management System Like Reputation Builder
In addition to being out there with all aspects of your online presence, you have to manage your reputation very carefully with a system that helps you beat negative reviews to the punch while optimizing the collection of great reviews. If you have 50 super happy clients who say nothing, but one or two who are having a bad day and decide to post scathing reviews, what do you think potential clients will think? This skewed version of reality is not something you want to deal with.
Reputation Builder, for example, makes collecting 5-star reviews from your happy customers a breeze. It also helps you, in many cases, capture bad reviews and deal with them on the client side before the review goes live. This gives you yet another chance to turn someone having a bad day into a raving fan client who sings your praises instead.
Reputation management for real estate agents doesn’t have to keep up at night with the cold sweats. Enlist an expert in all things online marketing and sign up today for Reputation Builder and start collecting the 5-star reviews you need to make your reputation pull in new clients every day!
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Before You Lose Another Client